Hooked Up in FORTUNE
Fortune Magazine‘s Patricia Sellers says the hottest thing at the Cannes Lions International ad festival was the question of how to attract Millennials to businesses and brands. She found an answer at a panel led by Jack Myers, author of Hooked Up: A New Generation’s Surprising Take on Sex, Politics, and Saving the World. Myers is an expert on the Hooked Up Generation, the 17- to 21-year-old subset of the Millennials and the bridge between pre- and post-Internet generations. His book reveals what they think about the sex, politics, and religion, how to reach them, and how they will change the world.
Read the FORTUNE article and get Hooked Up now.